If you depend on not only attracting people to your web and social media sites but on having them engage there for longer than a few seconds—and then on having them return often to consume and share new content—then you need to tell stories that customers want to see and read.

Professional Writers and Editor

Part of your content marketing plan can include professionally researched and written stories on subjects important to your customers, and DCP can be an on-call professional editorial team ready to take just about any assignment you can think of.

And if you need assistance with content development, we can help with that too, by pitching new ideas so that you always have a full pipeline of feature stories and other magazine-style content to present through all of your engagement channels.

Digital Editions
Digital editions are page-turning reproductions of your print publications that allow for live links, embedded video, audio and other enhancements that make them easy to read, share and search for online. If you’re creating a print layout anyway, digital editions are an inexpensive way to add all of your publication’s content on the web in a format that is familiar to readers and doesn’t require any extra work on your part to produce.

In addition to the page-turning view, readers can choose the “content view” option that separates articles in a web-friendly way and optimizes the reading experience on phones and tablets. Digital editions from DCP can even “read themselves” with either a computer generated voice or by using the customer’s own voice recordings.   

eMags
The best way to present the content of your publications online is to publish it as part of your website or as a microsite linked to your website. That way, the content is search engine optimized, easily integrated with your social media and main website as well as your email campaigns.  Content presented in this way offers your visitors multiple opportunities to directly respond and engage with your brand, products and services.

We call these custom microsites eMags. They are adapted with your branding and style standards while using the best practices of magazine-style publishing on the web. You can publish them along with your printed editions or independently of any printed editions. Indeed, you don’t need a printed edition to publish an eMag. We can create content at your direction and you can also submit your own content for posting. New content can be added on a frequency of your choosing—weekly, monthly, quarterly, etc. And since the presentation of eMag content adapts to the device of the viewer, the best Web experience is ensured.

>>> There’s a right way and a wrong way to publish magazine-style content on the web. DCP can help you do it the right way.