• July 28, 2009, DCP Revamps Magazine for Up-and-Coming Market—“Tween” Girl Gamers
• June 3, 2009, Discover the Details of DCP WebExtra™
• March 25, 2009, DCP Launches WebExtra™ for Catholic Healthcare West
• March 25, 2009, DCP Revamps the San Francisco Giants Magazine
• February 5, 2009, DCP Launches Brown & Toland Physicians E-Newsletter
• February 5, 2009, DCP Expanding Online Services to Include Publication Micro-Sites

July 28, 2009, DCP Revamps Magazine for Up-and-Coming Market—“Tween” Girl Gamers
DCP is wrapping up an extensive redesign and rewrite of a custom publication designed for the growing market of Tween girls, ages 7 to 12 years old. The company behind this branded magazine is a leading producer, publisher and distributor of interactive entertainment products worldwide. Gearing up to increase sales to these girls who have been traditionally overlooked by big gaming publishers, the game publisher hired DCP to transform their existing publication from an advertorial piece to an exciting Tween lifestyle magazine.

The client was introduced to DCP through Comcast’s Buzz magazine. In Buzz they saw the edit style they wanted—entertaining and fun feature stories complemented by subtle selling of products/services through departments and sidebars.

DCP is excited to bring our expertise to this magazine and help our client create a vibrant, fun, interactive magazine that will achieve and exceed their goals to:
>    Deepen brand loyalty
>    Drive subscription growth for the free magazine
>    Cross-promote products and brands
>    Reduce the time client works on magazine content

The result of several months of intense work is a lively mix of gaming-related content, celebrity and lifestyle content, interactive activities, and practical how-to information. All this content is packaged in an attractive, user-friendly structure that is easy for girls to navigate.

“This has been a fun project for DCP—working to create a popular, compelling magazine that inspires Tween girls to become subscribers and loyal gamers,” says Jim Offel, General Manager at DCP. “As we’ve immersed ourselves in the Tween mindset and lingo, we’ve also worked hard to ensure that we’re offering a good, safe choice for parents. Our creative team thrives on this type of opportunity to communicate with a new, growing market.”
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June 3, 2009, Discover the Details of DCP WebExtra™

What Is WebExtra?

Very simply, WebExtra is like a website within your website that gives you the flexibility to add unlimited custom, dynamic content to your site. After consulting with marketing staff at many hospitals, DCP developed WebExtra Hospital Edition with the following features:

1. WebExtra is a DCP-hosted solution for localized and custom content on the Web. This means it seamlessly plugs into your hospital website.
   
   
2. WebExtra includes a dynamic Content Management System (CMS) that empowers you to decide how often and how much content is added to your website and makes it simple to provide fresh, meaningful content to your consumers.
   
   
3. WebExtra is the social media section of your website complete with video and audio upload and player modules.  Now you can easily host all of your video and audio files—the fastest growing and most compelling content on the Web. Use multimedia on your site to educate and entertain consumers and give them compelling reasons to come back to your site often.
   
   
4. WebExtra is an online magazine that brings your hospital to life and motivates consumers to interact with your hospital and physicians.

What Benefits Does WebExtra Provide?

WebExtra empowers you to produce a dynamic online magazine that engages consumers and motivates them to interact with your hospital. How? When you present custom content in interesting, visually stimulating ways and update it often, you build a supportive community of Web-savvy consumers. WebExtra online magazines give your hospital the ability to:

Keep Consumers Current on Hospital News, Events, Services, and Physicians

• With an easy-to-use Content Management System (CMS), it’s simple to post articles about hospital news, services and specialties, patient stories, and more.
  
• Transform your print newsletter pages into engaging Web pages.
  
• Create content specifically for the online magazine or repurpose content from press releases, event and calendar listings, and other pages from your website.

Bring Stories to Life with Multimedia

• Showcase videos, slideshows, and podcasts that introduce physicians, convey patient stories, or answer frequently-asked questions.
• You can upload the multimedia yourself, and it will be hosted by DCP. Or you can ask DCP to create it for you.

Showcase Classes and Events, Specialty Service Lines, Physicians

• Make it simple for consumers to find what they need with an easy-to-navigate display of screenings, lectures, health classes and locally sponsored events. Patients can then link to detailed course descriptions on your website.
  
• Highlight service lines through compelling new stories and then allow consumers to link to related physician profiles and other relevant pages on your website.

Drive Traffic to Your Website and Your Facility—and Track Activity

• Detailed reports of website activity (i.e. unique visitors, repeat visitors, page views, etc.) provide insights into consumers’ behavior, including which topics most interest them.
  
• Track activity and measure return on investment.

Build an Online Community with Subscriptions and Social Bookmarking

• Capture basic subscription data from interested consumers so you can reach them in future email communications.
  
• Make it easy for consumers to follow your hospital on social networking sites, and share your content with others via social bookmarking tools.

 
Contact Dennis Cook at 925-943-1111 or dcook@dcpmail.com to find out the details today.

March 25, 2009, DCP Launches WebExtra™ for Catholic Healthcare West

DCP now offers an online publishing tool to help Catholic Healthcare West (CHW) hospital marketers expand the functionality of their website with rich custom content. DCP WebExtra™ empowers marketers to manage a hosted “online magazine” that complements their print newsletter (or serves as a web-only publication), seamlessly plugs into their website, and enables them to effectively communicate with consumers.

With a single click from the hospital’s main website or through a distinct URL, consumers easily access a dynamic online magazine. Once there, engaging local content keeps consumers informed about news, events, key services, and physicians—and motivates them to interact with the CHW hospital. DCP WebExtra™ allows hospital marketers to provide fresh, meaningful content to consumers often.

Optimize Print (Or Web-Only) Newsletter for Web Viewing
DCP creates an easy-to-navigate HTML newsletter that is optimized for web viewing. This online edition extends the reach and life of customized content. It also allows users to enliven stories with rich media—link to a related video, podcast, or slide show to better educate and entertain customers.

Showcase Upcoming Events in a User-Friendly Online Calendar
Make it easier for consumers to find the events, programs and classes they’re interested in. Effortlessly promote classes, screenings, and community programs in a user-friendly calendar layout that leads consumers to online course descriptions and registrations on the hospital website.

Promote Specialty Service Areas and Physicians
Seize an opportunity to highlight key service areas and physicians. Use WebExtra’s Content Management System (CMS) to upload news stories that inspire consumers to engage with the hospital and physicians.

Drive and Track Traffic to Hospital Website and to the Hospital
Along with hosting and building an online magazine, DCP provides detailed tracking reports that reveal insights into consumers’ behavior and the topics that most interest them. It also tracks activity that helps measure return on investment.

“DCP specifically designed WebExtra™ to complement and enhance CHW’s standardized health system website,” says Jim Offel, General Manager at DCP. “With this easy-to-use web publishing tool, hospital marketers can frequently add local flavor to their online magazine website and keep consumers coming back for more.”

Contact Dennis Cook at 925-943-1111 or dcook@dcpmail.com to find out the details today.

March 25, 2009, DCP Revamps the San Francisco Giants Magazine

DCP has recently completed an extensive redesign of the San Francisco Giants team magazine. For 2009, the Giants want a fresh approach for the magazine as frequency increases from four to six issues. Overall, the new strategy includes greater focus on the game of baseball, using a more graphic treatment of content. The goal is to reposition Giants magazine as a baseball authority and to entice readers’ interest with a more dynamic page structure.

The Giants have been one of the most successful and influential teams in major league baseball. Stories will be given a more global focus by concentrating on the sport of baseball, so that Giants magazine places the Giants and their players into a league-wide context. This wide-angle editorial lens delivers the high standing of the tradition of Giants baseball, within the context of major league baseball, while providing fans with a wider view of the art and science of the game.

With more graphical elements in play, a fan has time to read portions between pitches or innings. This style also makes Giants magazine more appealing to younger readers. A few of the new sections in this compelling 108-page magazine include:

Physics of Baseball—A product of the Giants and Exploratorium partnership on programs that use baseball to explain math and science concepts.

New Voices—Reporting, writing and illustration by Everett Middle School students through the 826 Valencia Writers’ Room program.

Grant Brisbee—A column from the blogger behind the popular Giants blog McCovey Chronicles, where he has covered the team daily since 2005.

“As we move Giants magazine to a more graphic-driven style, information becomes easier for fans to take in,” says Jim Offel, General Manager at DCP. “This will naturally result in a “punchier” read – more ESPN Magazine than Sports Illustrated; more The Week than Time magazine. It has been a great pleasure working with the talented Giants team for the past 14 years and we’re extremely excited about this revitalized magazine.”

To order your copy of Giants magazine, go to sfgiants.com/magazine.

February 5, 2009, DCP Launches Brown & Toland Physicians E-Newsletter
DCP has launched the inaugural edition of EMR Connect, a monthly e-newsletter for Brown & Toland Physicians. This online newsletter provides timely and useful information regarding the Electronic Medical Record and other technology topics. The goal of this program is to share valuable information with Brown & Toland providers, information that will help physicians transform the way they do business and enhance their practice’s productivity.

DCP provided turnkey editorial, design, production, distribution, and reporting services for this project. In the premier edition of EMR Connect, physicians find links to five pertinent articles on topics including, medicare e-prescribing, benefits from electronic workflow, and how to create a structured note workflow. In addition, they discover six links to useful Web resources.

“Brown & Toland Physicians has leveraged DCP’s expertise to create a physician-targeted e-newsletter program that will provide valuable content to the physician network,” says Jim Offel, General Manager at DCP. “The result is a professional and cost effective way to communicate with physicians regularly on important health technology issues.”

Brown & Toland Physicians is an innovative provider of integrated health care to HMO and PPO members in the San Francisco Bay Area. The largest organization of its kind in San Francisco, Brown & Toland Physicians is recognized as a well-operating independent practice association (IPA) and a prestigious leader in health care initiatives.
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February 5, 2009, DCP Expanding Online Services to Include Publication Micro-Sites

DCP announces a new product offering—custom designed micro-sites for online publications. Designed to complement existing print publications or as stand-alone online content sites, the micro-site expands on DCP’s existing E-Pub and NextPub products to provide a full range of options for clients looking to expand their custom media capabilities online.

“The micro-site provides our customers with another option to deliver content to their audiences in a cost-effective manner,” says Amy Romanoff, director of marketing at DCP. 

Unlike a digital version of a print magazine, the micro-site has full HTML functionality to accommodate social media interaction and networking capabilities that bring the content to life. Elements include:

> Content from existing print sources
> Content archives
> Web exclusive articles that can be updated daily, weekly, or monthly
> Podcasts, videos, and other rich media
> Event & resource listings
> Blogs
> Navigation links to pages on main web site
> Subscription and audience survey forms

DCP’s micro-site includes a user-friendly content management system (CMS) that allows the client to add new content quickly and painlessly. This functionality is crucial to the product’s viability since it facilitates the distribution of fresh content as soon as it’s developed. The frequency of content updates drives traffic to the micro-site. Other potential sources of web traffic include print communications, the host (main) web site, and email marketing campaigns.

“Our clients ‘get it’,” says Jim Offel, general manager at DCP. “They’re not abandoning their print communications, but rather looking for ways to expand on the delivery of content to their customers, prospects, and members. This was a natural area of expansion for us since we have been developing email campaigns and websites for clients for the past several years, including successful online campaigns with WebEx, Brown & Toland, and the YMCA.”