• June 2, 2010, John Rodenburg Joins Diablo Custom Publishing As Director Of Custom Media
• May 12, 2010, DCP Launches New Member Magazine for Oakland Museum of California
• April 19, 2010, Dave Reik Named Director of Marketing

June 2, 2010, John Rodenburg Joins Diablo Custom Publishing As Director Of Custom Media

Diablo Publications announces that John Rodenburg has joined the organization as the Director of Custom Media for Diablo Custom Publishing (DCP).  John previously held the position of Vice President and Publisher of Travel and Leisure Golf for American Express Publishing.  As a long time veteran of Time Inc., John held several senior positions at Sports Illustrated, including the Associate Publisher of Marketing and Associate Publisher of Sales. Prior to moving to New York in 2000, John was the Northwest Advertising Director at Sports Illustrated and a resident of the East Bay.

Barney Fonzi, Group Publisher for Diablo Publications comments: “John’s background makes him the perfect addition to our team, and we welcome his seasoned experience, strong business development skills, energy and business acumen.   We are confident that John will be able to leverage his proven strategies that have worked in his past endeavors, as well as his entrepreneurial forward thinking.” 

Speaking about his new role, Rodenburg said: “I’m very excited about returning home to the Bay Area, and I’m equally excited about the opportunity to share my experience to help DCP reach new heights by leveraging their great reputation and brand, their diverse client portfolio of top notch work and their talented team of professionals. DCP is poised for growth and I’m excited to be a part of this expansion.”

May 12, 2010, DCP Launches New Member Magazine for Oakland Museum of California

DCP announces the launch of Inside Out, a new member magazine for the Oakland Museum of California (OMCA). OMCA has completed the first phase of its exciting transformation. As part of the reopening on May 1, 2010, OMCA introduced Inside Out, a publication dedicated to telling the story of California through many diverse voices.

DCP is excited to bring its expertise to this important project and help OMCA create a magazine that advances the brand message and mission of the museum. In addition, the primary objectives were to:

• Reflect the spirit of innovation and progressive thinking inherent in OMCA’s transformation.
• Make OMCA a thought leader inside the museum and throughout California.
• Inspire readers to come back for repeat visits.

The result is a 20-page vibrant publication written primarily for OMCA general membership. The title Inside Out reflects the museum’s intent to reveal everything from the inner workings of OMCA to recommendations that take readers out and about through California. The feature story of the inaugural issue is aptly named, “Reinvention.”

“For the first issue of Inside Out our main goal is to re-engage with our member community and let them know what to expect at the new OMCA,” says Lori Fogarty, Executive Director at OMCA. “Looking forward, we want Inside Out to include so much valuable content that people don’t just read it, but they pass it along to friends, and ultimately become members so they can continue receiving it. We’re very excited about this new communication tool, and are thrilled to offer this as a part of our member benefit package.”

“We’ve been working closely with OMCA’s talented marketing team for several years through our regional publications,” says Barney Fonzi, Group Publisher at Diablo Publications, parent company of DCP. “We’re very pleased to have broadened our relationship with OMCA and extended our ability to help accomplish their important goals. Contributing to the success of Bay Area institutions, especially one as vital as OMCA, is at the core of our company’s mission.”

About Oakland Museum of California
Originally opened in 1969, the Oakland Museum of California (museumca.org) is the only museum in the state devoted exclusively to the art, history, and natural sciences of California. Building on its tradition as the "museum of the people", OMCA celebrates the many people, places, inspirations and aspirations that shape the California identity and experience.
 

April 19, 2010, Dave Reik Named Director of Marketing

Diablo Publications is pleased to announce that Dave Reik has joined our management team as Director of Marketing. Dave will be leading the marketing efforts for both Diablo Magazine and the Diablo Custom Publishing (DCP) division.

Dave was previously with Penton Media, where he held the position of Director of Audience Marketing and Business Development for Mix, Electronic Musician, Remix and Music Education Technology magazines, as well as their online properties and events. As a key member of Penton's senior team, Dave led the marketing and business development activities for both the business-to-business (B2B) and business-to-consumer (B2C) sectors.

We asked Dave four questions relating to what he hopes to accomplish at Diablo Publications and how he intends to get up-to-speed in his new role. Here’s what he had to say…

Q: First, what intrigued you to join Diablo Publications?

A: One of the many compelling reasons to join Diablo Publications for me is their continued commitment to excellence from Diablo Magazine, as well as DCP's extensive and impressive list of prestigious customers.
As an active member of the East Bay community for over 10 years, I’ve admired this high-profile publication and wanted to be a part of it. Now I look forward to getting involved with our readers and business community and sharing Diablo Publications’ message more broadly to help fuel the company's continued successes. I’m thrilled to be leading the next stage in the comprehensive marketing strategy for Diablo Publications.

Q: What are the initial steps you took to get acclimated as the new marketing director?

A: I started off by meeting with the strategic management team to understand each of their needs and to get a sense of the company’s 30+ year history. My goal was to get a true, firm understanding of the company’s business model. Then I reviewed the existing marketing collateral with the sales team and filled some gaps. After reviewing the internal systems, I was able to make a few quick efficiency enhancements to our web programming processes. I also researched the competitive environment for Diablo magazine and for custom publishing. My intent over the past six weeks was to get a sense of where we’ve come from and identify where we should be going.

Q: What do you see as your biggest opportunities in the near term?

A:  I can envision many ways to expand our customer base by targeting local companies that have a need for custom publishing and for building awareness of their brands. I anticipate there will be a variety of public relations opportunities with local media that will help us get the word out about Diablo and DCP. And our team is working diligently on providing extensive online applications to help our advertisers and partners achieve higher ROI. We plan to leverage new forms of media (i.e. video, podcast, social media, mobile devices) to discover new customers, as well as help our clients communicate with people they haven’t been able to reach.

Q: Where will you focus your marketing resources to achieve the greatest gains?

A: To start with, I plan to leverage our third-party partners. I’m exploring ways to get the most out of our existing relationships and I will be looking to form new partnerships that will help us quickly expand our new media offerings and provide our clients with a broader set of services.